Coen reduces growth estimates for '03: forecaster sees 4.6% hike in ad spending. (Out Look)

Authors :: Higgins, John M.
Source :: Broadcasting & Cable. June 23, 2003, Vol. 133 Issue 25, p22, 1 p.
Publication Year :: 2003
Abstract: Just because the upfront market is roaring, don't expect the networks or many other advertising sectors to post exceptional gains for the year. That's the conclusion of Robert Coen, advertising [...]

Subjects :: Universal McCann -- Officials and employees
Advertising agencies -- Officials and employees
Marketing industry -- Industry forecasts
Business
Mass communications

Tools