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Giant USA signs with major PR firm Ogilvy
- Source :
- Bicycle Retailer and Industry News. June 15, 2003, Vol. 12 Issue 10, p9, 1 p.
- Publication Year :
- 2003
-
Abstract
- NEWBURY PARK, CA -- Hoping to generate broad media exposure and greater consumer awareness of its Revive bikes, Giant Bicycles USA hired public-relations juggernaut Ogilvy PR Worldwide. 'Revive is a [...]
- Subjects :
- Giant Bicycle Inc. -- Contracts
Giant Bicycle Inc. -- Marketing
Giant Bicycle Inc. -- Product information
Ogilvy Public Relations Worldwide -- Contracts
Bicycle industry -- Contracts
Bicycle industry -- Marketing
Bicycle industry -- Product information
Public relations agencies -- Contracts
Contract agreement
Company marketing practices
Business
Retail industry
Sport, sporting goods and toys industry
Giant Revive (Bicycle) -- Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10698493
- Volume :
- 12
- Issue :
- 10
- Database :
- Gale General OneFile
- Journal :
- Bicycle Retailer and Industry News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.104331037