Back to Search
Start Over
Bruised, not battered: KFC fights back; plans new ad campaign, nonfried menu items, defends animal rights stance. (News)
- Source :
- Nation's Restaurant News. July 7, 2003, Vol. 37 Issue 27, p4, 3 p.
- Publication Year :
- 2003
-
Abstract
- LOUISVILLE, KY. -- KFC's pitchman Jason Alexander will fly the coop before the chicken chain launches new advertising in August. KFC made the decision last month to retool its creative [...]
- Subjects :
- KFC Corp. -- Advertising
KFC Corp. -- Public relations
KFC Corp. -- Product development
Fast food restaurants -- Advertising
Fast food restaurants -- Public relations
Fast food restaurants -- Product development
Company public relations
Contract agreement
Business
Food and beverage industries
Subjects
Details
- Language :
- English
- ISSN :
- 00280518
- Volume :
- 37
- Issue :
- 27
- Database :
- Gale General OneFile
- Journal :
- Nation's Restaurant News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.105084724