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BSB turns to genuine draft

Authors :
Selinger, Iris Cohen
Source :
ADWEEK Eastern Edition. March 18, 1991, Vol. 32 Issue 12, p1, 2 p.
Publication Year :
1991

Abstract

TG0001 NEW YORK-Beyond the $100 million in billings, the loss of Miller Lite to Leo Burnett/Chicago last week cuts right to the soul of Backer Spielvogel Bates. Miller Lite, after [...]

Subjects

Subjects :
Backer Spielvogel Bates Worldwide Inc. -- Contracts
Miller Brewing Co. -- Advertising
Advertising agencies -- Contracts
Brewing industry -- Advertising
Advertising, marketing and public relations
Business, general

Details

ISSN :
01992864
Volume :
32
Issue :
12
Database :
Gale General OneFile
Journal :
ADWEEK Eastern Edition
Publication Type :
Periodical
Accession number :
edsgcl.10513465

Tools

Authors Abstract Subjects Details