An inside view of tobacco sports sponsorship: an historical perspective. (Research Paper)

Authors :: Lavack, Anne M.
Source :: International Journal of Sports Marketing & Sponsorship. June-July, 2003, Vol. 5 Issue 2, p105, 24 p.
Publication Year :: 2003
Abstract: Abstract: Faced with ever-increasing advertising restrictions, sponsorship of sports has been an important promotional avenue for tobacco companies in North America and around the world. This paper examines the corporate [...]

Subjects :: Tobacco industry -- Advertising -- Analysis -- Research
Sports sponsorship -- Research -- Analysis
Advertising research -- Analysis -- Research
Advertising, marketing and public relations
Business
Business, international
Sports, sporting goods and toys industry
Advertising
Analysis
Research

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