Antecedents and consequences of a firm's selling orientation

Authors :: Guenzi, Paolo
Source :: European Journal of Marketing. May-June, 2003, Vol. 37 Issue 5-6, p706, 22 p.
Publication Year :: 2003
Abstract: Customer relationship management by 113 Italian sales managers is analyzed.

Subjects :: Business enterprises
Sales management -- Methods
Customer relationship management -- Case studies
Sales management
Customer relationship management
Advertising, marketing and public relations
Business
Business, general

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