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Innovating for cash
- Source :
- Harvard Business Review. Sept, 2003, Vol. 81 Issue 9, p76, 8 p.
- Publication Year :
- 2003
-
Abstract
- The vast majority of new products are financially disappointing, and sometimes dismal failures. This article provides models for companies looking to develop a profitable new product: integrator, orchestrator, and licensor.
- Subjects :
- Product development -- Economic aspects
Product development -- Management
Corporations -- Innovations
Corporations -- Product development
Corporations -- Economic aspects
Business -- Innovations
Business -- Product development
Business -- Economic aspects
Business creativity -- Management
Company business management
Time to market
Business
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 81
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- Harvard Business Review
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.107398062