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Patient loyalty that lasts a lifetime

Authors :
Peltier, James W.
Schibrowsky, John A.
Cochran, Christopher R.
Source :
Marketing Health Services. Summer, 2002, Vol. 22 Issue 2, p29, 4 p.
Publication Year :
2002

Abstract

The degree of service offered by hospital staff determines whether a relationships with the hospital continues.

Subjects

Subjects :
Customer loyalty -- Analysis
Patient satisfaction -- Analysis
Women -- Health aspects
Hospitals -- United States
Advertising, marketing and public relations
Business
Health care industry

Details

Language :
English
ISSN :
10941304
Volume :
22
Issue :
2
Database :
Gale General OneFile
Journal :
Marketing Health Services
Publication Type :
Periodical
Accession number :
edsgcl.107543061

Tools

Authors Abstract Subjects Details