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Format gold rush: staking a claim in oldies

Authors :
Bunzel, Reed E.
Source :
Broadcasting. June 17, 1991, Vol. 120 Issue 24, p35, 2 p.
Publication Year :
1991

Abstract

FORMAT GOLD RUSH: STAKING A CLAIM IN OLDIES As advertisers increasingly target the lucrative 25-54 demo, radio programers have found a gold mine in oldies. While more stations attempt to [...]

Subjects

Subjects :
Radio broadcasting -- Analysis
Radio stations -- Management -- Analysis
Company business management
Business
Mass communications

Details

Language :
English
ISSN :
00072028
Volume :
120
Issue :
24
Database :
Gale General OneFile
Journal :
Broadcasting
Publication Type :
Periodical
Accession number :
edsgcl.10926675

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