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Data stream turns torrential; swimming in research, buyers grasp at syndicated over media surveys
- Source :
- Advertising Age. July 22, 1991, Vol. v62 Issue n30, pS24, 1 p.
- Publication Year :
- 1991
- Subjects :
- Market surveys -- Analysis
Media buying services -- Research
Subjects
Details
- ISSN :
- 00018899
- Volume :
- v62
- Issue :
- n30
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.11012799