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Borders turns new page on holiday-themed push: print campaign comes complete with gift ideas, wrapping paper
- Source :
- Brandweek. December 1, 2003, Vol. 44 Issue 44, p11, 1 p.
- Publication Year :
- 2003
-
Abstract
- BORDERS WILL look to build preference and create an emotional connection with consumers with a holiday campaign that focuses on the meaningfulness of giving original works. The campaign is the [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 44
- Issue :
- 44
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.110914375