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Planned obsolescence creates new consumers

Authors :
Klein, Ed
Source :
Westchester County Business Journal. Jan 5, 2004, Vol. 43 Issue 1, p37, 1 p.
Publication Year :
2004

Abstract

The older you get, the more you know. And now I have learned that due to living longer, we elderly are again becoming a viable marketing demographic for years ignored [...]

Details

Language :
English
ISSN :
1057686X
Volume :
43
Issue :
1
Database :
Gale General OneFile
Journal :
Westchester County Business Journal
Publication Type :
Periodical
Accession number :
edsgcl.112360763