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Myth vs. reality; retailers move up to database marketing

Authors :
MacLean, Jennifer
Source :
Direct. June, 1991, Vol. 3 Issue 6, p25, 3 p.
Publication Year :
1991

Abstract

MYTH VS. REALITY RETAILERS MOVE UP TO DATABASE MARKETING Retailers have long held the belief that what works for direct marketers doesn't necessarily work for them. Even while mail order [...]

Subjects

Subjects :
Databases -- Usage
Sales promotions -- Management
Market surveys -- Analysis
Retail industry -- Marketing
Advertising, marketing and public relations
Business

Details

ISSN :
10464174
Volume :
3
Issue :
6
Database :
Gale General OneFile
Journal :
Direct
Publication Type :
Periodical
Accession number :
edsgcl.11303026

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