Rewarding loyalty; identifying, then holding on to loyal customers is database marketing's challenge for the '90s

Authors :: Egol, Len
Source :: Direct. June, 1991, Vol. 3 Issue 6, pS23, 2 p.
Publication Year :: 1991
Abstract: Rewarding loyalty Identifying, then holding on to loyal customers is database marketing's challenge for the '90s Back in 1981, American Airlines came up with one of the first frequency marketing [...]

Subjects :: Customer relations -- Management
Databases -- Usage
Direct marketing -- Management
Direct-mail advertising -- Management
Advertising, marketing and public relations
Business

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