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A New Direction For Fast-Food Rivals
- Source :
- The New York Times. February 19, 2004, pC4
- Publication Year :
- 2004
-
Abstract
- Two of the three principal competitors in the hamburger segment of the fast-food market are introducing major campaigns, each coincidentally focused on humorous characters. Burger King, seeking to reverse a […]
- Subjects :
- Company business management
Crispin Porter and Bogusky -- Management
Wendy's International Inc. -- Advertising -- Management
Burger King Corp. -- Advertising -- Management
McCann-Erickson Worldwide Advertising -- Management -- Advertising
Advertising agencies -- Management
Restaurant industry -- Advertising
Fast food restaurants -- Advertising
Subjects
Details
- Language :
- English
- ISSN :
- 03624331
- Database :
- Gale General OneFile
- Journal :
- The New York Times
- Publication Type :
- News
- Accession number :
- edsgcl.113398896