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It pays to advertise; proof that advertising works

Source :
ADWEEK Eastern Edition. Oct 21, 1991, Vol. 32 Issue 43, pA1, 10 p.
Publication Year :
1991

Abstract

... Highlights from 30 Years of Case Histories and Research Studies Showing that Advertising in Specialized Business and Professional Publications Makes Business-to-Business Marketing More Efficient and Profitable. Executives of companies [...]

Subjects

Subjects :
Advertising research -- Statistics
Market surveys -- Analysis
Advertising -- Methods
Advertising agencies -- Research
Advertising, marketing and public relations
Business, general

Details

ISSN :
01992864
Volume :
32
Issue :
43
Database :
Gale General OneFile
Journal :
ADWEEK Eastern Edition
Publication Type :
Periodical
Accession number :
edsgcl.11402298

Tools

Authors Abstract Subjects Details