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New world order
- Source :
- ADWEEK Eastern Edition. Oct 21, 1991, Vol. 32 Issue 43, p37, 3 p.
- Publication Year :
- 1991
-
Abstract
- Longtime rivals Apple and IBM set the computer world abuzz by combining forces. But they maY be joining too late, and bringing too little, to catch Microsoft in its bid [...]
- Subjects :
- International Business Machines Corp. -- Management
Apple Inc. -- Management
Microsoft Corp. -- Management
Compatible software -- Planning
Microcomputers -- Marketing
Computer software industry -- Management
Computers -- Marketing
Advertising, marketing and public relations
Business, general
Subjects
Details
- ISSN :
- 01992864
- Volume :
- 32
- Issue :
- 43
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.11402806