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Marketing from the heart

Authors :
Hughes, Arthur
Source :
Direct. Nov, 1991, Vol. 3 Issue 11, p50, 3 p.
Publication Year :
1991

Abstract

Marketing from the heart A lot of companies are in the unproductive process of reinventing the wheel these days. They call it database marketing, and proclaim it to be THE [...]

Subjects

Subjects :
Databases -- Usage
Direct marketing
Database administration -- Economic aspects
Direct-mail fund raising -- Methods
Mailing lists -- Management
Nonprofit organizations -- Marketing
Advertising, marketing and public relations
Business

Details

ISSN :
10464174
Volume :
3
Issue :
11
Database :
Gale General OneFile
Journal :
Direct
Publication Type :
Periodical
Accession number :
edsgcl.11514259

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Authors Abstract Subjects Details