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Placing products replaces the ads; Strategy puts cars in an enviable spot

Authors :
Hinds, Julie
Source :
The Record (Bergen County, NJ). April 13, 2004, F09
Publication Year :
2004

Abstract

Cars are stars, as everyone in Detroit already knows. But when it comes to product placement in television and movies, automobiles are playing a bigger role than ever before. On [...]

Subjects

Subjects :
General interest
News, opinion and commentary

Details

Language :
English
Database :
Gale General OneFile
Journal :
The Record (Bergen County, NJ)
Publication Type :
News
Accession number :
edsgcl.115569616

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