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Cultural impact on European staffing decisions in sales management

Authors :
Rouzies, Dominique
Segalla, Michael
Weitz, Barton A.
Source :
International Journal of Research in Marketing. March, 2003, Vol. 20 Issue 1, p67, 19 p.
Publication Year :
2003

Abstract

The influence of the decision makers' regional culture on the recruitment and promotion of staff is evaluated through a comparative study of managers in six European countries. Characteristics of key sales personnel for international staffing policies are identified.

Subjects

Subjects :
Sales personnel -- Recruiting
Sales personnel -- Management
Regionalism -- Influence
Human resource management -- Evaluation
Company business management
Industry hiring
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
01678116
Volume :
20
Issue :
1
Database :
Gale General OneFile
Journal :
International Journal of Research in Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.116770422

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Authors Abstract Subjects Details