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Global cooling towards USA
- Source :
- Nilewide Marketing Review. May 30, 2004
- Publication Year :
- 2004
-
Abstract
- A recent Harvard University study looked at the attributed American-ness and intentions to purchase for Nike, Kraft, Motorola, Exxon-Mobil, Ford, Coca-Cola and Pepsi in three Islamic countries. It found that [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Nilewide Marketing Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.117415094