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Paper Mate draws anti-theft program

Authors :
Hein, Kenneth
Source :
Brandweek. June 28, 2004, Vol. 45 Issue 26, p10, 1 p.
Publication Year :
2004

Abstract

PAPER MATE WILL TRY TO 'steal' teen consumers from its competition with the launch of a $5 million 'Paper Mate. Protect yours' campaign. Two 30-second radio ads, via Ogilvy & [...]

Details

Language :
English
ISSN :
10644318
Volume :
45
Issue :
26
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.118853510