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Bridging the gap: relationship marketing breathes new life into neglected population
- Source :
- Marketing Health Services. Summer, 2003, Vol. 23 Issue 2, p26, 6 p.
- Publication Year :
- 2003
-
Abstract
- Improving access to healthcare services for minorities requires multifaceted and complicated solutions. The healthcare community needs to provide increased funding for research projects that investigate the unique set of issues and problems inherent in minority population.
Details
- Language :
- English
- ISSN :
- 10941304
- Volume :
- 23
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Marketing Health Services
- Publication Type :
- Periodical
- Accession number :
- edsgcl.119635915