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Campaign: McDonald's hoists Happy Meal sales with fresh freebies
- Source :
- PR Week (US). July 26, 2004, 19
- Publication Year :
- 2004
-
Abstract
- PR team: JSH&A Public Relations (Oakbrook Terrace, IL) and McDonald's (Oak Brook, IL) Campaign: McDonald's Summer of Fun Happy Meals Time frame: May through August 2003 Budget: dollars 100,000. McDonald's [...]
- Subjects :
- McDonald's Corp. -- Public relations
McDonald's Corp. -- Planning
Restaurant industry -- Public relations
Restaurant industry -- Planning
Public relations agencies -- Services
Public relations agencies -- Contracts
Fast food restaurants -- Advertising
Fast food restaurants -- Product information
Company product planning
Company business planning
Company public relations
Contract agreement
Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 15241696
- Database :
- Gale General OneFile
- Journal :
- PR Week (US)
- Publication Type :
- Periodical
- Accession number :
- edsgcl.119784032