Gaffney on America: Interactive channels must work to live up to advertiser hopes

Source :: Revolution. July 28, 2004, 11
Publication Year :: 2004
Abstract: We're halfway through a new Summer of Love - the Summer of Internet Love. Statements that can only be described as blissful are being made by executives who once shunned [...]

Subjects :: Interactive media -- Evaluation -- Forecasts and trends -- Usage
Advertising agencies -- Beliefs, opinions and attitudes -- Forecasts and trends -- Contracts -- Usage -- Evaluation
Internet marketing -- Forecasts and trends -- Evaluation -- Usage
Online services -- Usage -- Evaluation -- Marketing
Business enterprises -- Marketing -- Forecasts and trends -- Usage
Interactive computer systems -- Evaluation -- Forecasts and trends -- Usage
Cable television/data services
Company marketing practices
Interactive technology
Online services
Contract agreement
Market trend/market analysis
Advertising, marketing and public relations
Business
Computers and office automation industries
Business, international

Tools