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KFC's advertising will focus on its signature fried chicken due to disappointing sales of new roasted chicken strips, noted Yum Brands' chief executive David Novak
- Source :
- The Food Institute Report. July 19, 2004 Issue 29, 6
- Publication Year :
- 2004
-
Abstract
- * KFC's advertising will focus on its signature fried chicken due to disappointing sales of new roasted chicken strips, noted Yum Brands' chief executive David Novak. The chain will, however, [...]
Details
- Language :
- English
- ISSN :
- 07454503
- Issue :
- 29
- Database :
- Gale General OneFile
- Journal :
- The Food Institute Report
- Publication Type :
- Periodical
- Accession number :
- edsgcl.120184828