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Advertisers get subtle with Olympic rip offs

Authors :
Bainbridge, James
Source :
Australasian Business Intelligence. August 23, 2004
Publication Year :
2004

Abstract

Aug 23, 2004 (B&T Weekly - ABIX via COMTEX) The 2004 Athens Olympic Games has sparked a number of Olympic-themed advertising campaigns in Australia during August 2004. Harvey Norman, LG [...]

Details

Language :
English
ISSN :
13206680
Database :
Gale General OneFile
Journal :
Australasian Business Intelligence
Publication Type :
News
Accession number :
edsgcl.121060394