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'Playboy,' that bastion of maleness, adopts feature of women's maagazines

Authors :
Schlossberg, Howard
Source :
Marketing News. March 16, 1992, Vol. 26 Issue 6, p9
Publication Year :
1992

Abstract

'Playboy' magazine has introduced a new section that tracks the male point of view on various social and moral issues. The section, called 'Man Track,' is reminiscent of similar issue-oriented sections that are commonly found in women's magazines. 'Playboy' publisher Michael Perlis describes the new section as an indication of the magazine's wish to stay attuned with the needs of its readers. Perlis believes that many 'Playboy' readers shall find the new section's discussion of such issues as date rape and career conflict quite useful.

Details

ISSN :
00253790
Volume :
26
Issue :
6
Database :
Gale General OneFile
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
edsgcl.12111984