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New ads, new ages?: Advertising is on the loose

Authors :
Errea, Javier
Source :
Design. Summer, 2004 Issue 91, p39, 9 p.
Publication Year :
2004

Abstract

Advertising in newspapers, which was followed as unwritten rules has broken free and is seen on all pages; even those that were once considered sacred like the editorial page or the opinion pages. Many believe that the rules changed with the advent of the Internet but others see it as a positive change with some adding that use of different formats in advertising has a broader impact on the reader.

Details

Language :
English
ISSN :
15204243
Issue :
91
Database :
Gale General OneFile
Journal :
Design
Publication Type :
Periodical
Accession number :
edsgcl.122286494