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The animated menu: 'menu-board' marketing at McDonald's

Authors :
Goldstein, Maureen
Source :
Inside Media. May 13, 1992, p4, 3 p.
Publication Year :
1992

Subjects

Subjects :
McDonald's Corp. -- Advertising
Promovision Video Displays Corp. -- Product information
Fast food restaurants -- Advertising
Advertising, marketing and public relations
Business
Publishing industry

Details

ISSN :
10465316
Database :
Gale General OneFile
Journal :
Inside Media
Publication Type :
Periodical
Accession number :
edsgcl.12277487

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Authors Abstract Subjects Details