Customer attrition analysis for financial services using proportional hazard models

Authors :: Poel, Dirk Van den
Lariviere, Bart
Source :: European Journal of Operational Research. August 16, 2004, Vol. 157 Issue 1, p196, 217 p.
Publication Year :: 2004
Abstract: The article discusses the topic of customer attrition in the context of a European financial services company. More specifically, predictors of churn incidence are investigated as part of the customer relationship management (CRM).

Subjects :: Financial services industry -- Management
Customer relationship management -- Analysis
Financial services industry
Customer relationship management
Company business management
Business
Business, general
Business, international

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