Values and valuations: the conflicts between culture change and job cuts

Companies undergoing organizational changes must exert caution in using culture change programs as the means to instill changes in corporate values. British Airways PLC and BT PLC's separate experiences subsequent to privatization lend some insight into the process of changing organizational culture. The two British companies' experiences should serve as lessons to organizations in similar situations to refrain from the notion that the restructuring of corporate values, and consequentially that of the organizational culture, will lead to the success of the organization. Organizations must be able to differentiate between management development as a means for employee motivation and as a process for employee development.