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Charging hard on EDI: CAB hopes to have nets, agencies on same e-based ad-sales system next year

Authors :
Larson, Megan
Source :
MEDIAWEEK. December 13, 2004, Vol. 14 Issue 45, p5, 1 p.
Publication Year :
2004

Abstract

The Cabletelevision Advertising Bureau is laying the groundwork to enable media buyers to manage cable ad inventory electronically as part of an industry-wide initiative to streamline business transactions between ad [...]

Details

Language :
English
ISSN :
1055176X
Volume :
14
Issue :
45
Database :
Gale General OneFile
Journal :
MEDIAWEEK
Publication Type :
Periodical
Accession number :
edsgcl.126241626