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Charging hard on EDI: CAB hopes to have nets, agencies on same e-based ad-sales system next year
- Source :
- MEDIAWEEK. December 13, 2004, Vol. 14 Issue 45, p5, 1 p.
- Publication Year :
- 2004
-
Abstract
- The Cabletelevision Advertising Bureau is laying the groundwork to enable media buyers to manage cable ad inventory electronically as part of an industry-wide initiative to streamline business transactions between ad [...]
- Subjects :
- Cabletelevision Advertising Bureau -- Powers and duties
Mass media industry -- Laws, regulations and rules
Advertising agencies -- Laws, regulations and rules
Advertising, marketing and public relations
Mass communications
Government regulation
Powers and duties
Laws, regulations and rules
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 14
- Issue :
- 45
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.126241626