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Find motive and you'll secure sale

Authors :
Gitomer, Jeffrey
Source :
Birmingham Business Journal. June 18, 2004, Vol. 21 Issue 25, p9, 2 p.
Publication Year :
2004

Abstract

The importance of buying motives as the most important tool to achieve a sale is highlighted. The best way to know the buying motive of a customer is to ask the customer himself why he has bought a product.

Subjects

Subjects :
Consumer behavior -- Analysis
Sales management -- Methods
Selling -- Methods
Sales management
Business
Business, regional

Details

Language :
English
ISSN :
08892237
Volume :
21
Issue :
25
Database :
Gale General OneFile
Journal :
Birmingham Business Journal
Publication Type :
Periodical
Accession number :
edsgcl.126728345

Tools

Authors Abstract Subjects Details