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Labels grow up: increasingly, retailers and manufacturers are turning to product ID to build brands

Authors :
Ryan, Thomas J.
Source :
Apparel. February, 2005, Vol. 46 Issue 6, p26, 4 p.
Publication Year :
2005

Abstract

In the never-ending search for ways to stand out in the consumer's eyes, the apparel industry seems to be rediscovering the product label. Some send overt messages. A 'booklet tag' [...]

Details

Language :
English
ISSN :
15432009
Volume :
46
Issue :
6
Database :
Gale General OneFile
Journal :
Apparel
Publication Type :
Periodical
Accession number :
edsgcl.128672498