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Labels grow up: increasingly, retailers and manufacturers are turning to product ID to build brands
- Source :
- Apparel. February, 2005, Vol. 46 Issue 6, p26, 4 p.
- Publication Year :
- 2005
-
Abstract
- In the never-ending search for ways to stand out in the consumer's eyes, the apparel industry seems to be rediscovering the product label. Some send overt messages. A 'booklet tag' [...]
Details
- Language :
- English
- ISSN :
- 15432009
- Volume :
- 46
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Apparel
- Publication Type :
- Periodical
- Accession number :
- edsgcl.128672498