McDonald's adjusts its sports menu; Fast-feeder shifts focus to Nascar driver level; rethinks Olympic strategy

Authors :: Macarthur, Kate
Source :: Advertising Age. February 14, 2005, Vol. 76 Issue 7, S8
Publication Year :: 2005
Abstract: Byline: KATE MACARTHUR Amid escalating clutter and sports sponsorship fees, McDonald's Corp. is joining the ranks of marketers that are strategically combining a la carte deals to get greater returns [...]

Subjects :: McDonald's Corp. -- Contracts -- Advertising
Restaurant industry -- Contracts
Contract agreement
Advertising, marketing and public relations
Business, general
National Association for Stock Car Auto Racing Inc. -- Contracts -- Advertising

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