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Training day: coaching your reps on pushing a new product can help them play the selling game better

Authors :
McCall, Kimberly L.
Source :
Entrepreneur. January 2003, Vol. 31 Issue 1
Publication Year :
2003

Abstract

Evolution proved to be good for the fish, but not so marvelous for the dinosaurs. When it's time for an entrepreneurial company to launch a new product, sales reps may [...]

Details

Language :
English
ISSN :
01633341
Volume :
31
Issue :
1
Database :
Gale General OneFile
Journal :
Entrepreneur
Publication Type :
Periodical
Accession number :
edsgcl.129703886