The brand called me: what's in a name? Everything, it seems. Building a brand is always a challenge, especially when your own name is attached. We spoke with five owners of eponymous brands about retaining control, finding aligned partners, and the importance of staying true to oneself

Authors :: Underwood, Ryan
Source :: Fast Company. April, 2005, Vol. 93, p47, 5 p.
Publication Year :: 2005
Abstract: Keep It Real SOME PEOPLE CONSIDER ME an ambassador for skateboarding, but at the core, I'm just a pro skater. I've grown up with skating as a huge part of [...]

Subjects :: Brand name products -- Management
Company business management
Business, general
Business

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