Segmenting Internet shoppers based on their Web-usage-related lifestyle: A cross-cultural validation

Authors :: Brengman, Malaika
Geuens, Maggie
Weijters, Bert
Smith, Scott M.
Swinyard, William R.
Source :: Journal of Business Research. Jan, 2005, Vol. 58 Issue 1, p79, 10 p.
Publication Year :: 2005
Abstract: The Internet shopper lifestyle scale was validated cross culturally by conducting online surveys in the United States and Belgium. The Web-usage-related lifestyle has profited four online shopping segments and four online non-shopping segments.

Subjects :: Online services -- Forecasts and trends
Life style -- Management
Online shopping
Mail surveys
Cable television/data services
Online services
Online shopping
Market trend/market analysis
Company business management
Business
Business, general

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