Soaps and detergents

Many firms are looking ways to enhance premium products and to adapt their cleaning chemistries to less expensive products that are sold in the developing world. Clorox Co.'s Clorox with Teflon Surface Protector line of home care products and Procter & Gamble's Mr. CleanAutoDry Carwash are some of the examples that shows that the customers needs range from high-end surface modification chemistry to affordable ingredients that are provided by these companies for the emerging markets.