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The numbers game: tools like BookScan and STATS are changing the way publishers do business
- Source :
- Publishers Weekly. March 14, 2005, Vol. 252 Issue 11, p27, 3 p.
- Publication Year :
- 2005
-
Abstract
- In the past four years, tracking the sales of religion books has exploded in sophistication with the advent of tools like Nielsen BookScan (which tracks sales in various ABA channels) [...]
- Subjects :
- Nielsen BookScan -- Services
Online information services -- Services -- Information management
Online services -- Services -- Information management
Information services industry -- Services -- Information management
Book publishing -- Information management -- Services
Information services -- Services -- Information management
Company systems management
Online information service
Information services industry
Advertising, marketing and public relations
Business
Publishing industry
Evangelical Christian Publishers Association -- Services -- Information management
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 252
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- edsgcl.130472051