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SWEET NOTHINGS? Cannibalization a risk as Coke diet brand tally grows to seven
- Source :
- Advertising Age. March 28, 2005, Vol. 76 Issue 13, 3
- Publication Year :
- 2005
-
Abstract
- Byline: KATE MACARTHUR This summer's cola war will be all about dueling diets-but if it's not careful, Coke will find its brands duking it out against each other. The June [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 76
- Issue :
- 13
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.131019482