Back to Search
Start Over
Epilepsy - changing a market by use of the Advanced Brand Model
- Source :
- Journal of Pharmaceutical Marketing & Management. Fall, 2003, Vol. 16 Issue 1, p9, 11 p.
- Publication Year :
- 2003
-
Abstract
- The viability of Advanced Brand Model adopted by UCB Pharma to market its antiepileptic drug Keppra is examined.
Details
- Language :
- English
- ISSN :
- 08837597
- Volume :
- 16
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Journal of Pharmaceutical Marketing & Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.131311486