Coke tries a Dew me-too, again; Beverage behemoth may spring new rival Vault on markets this summer

Authors :: MACARTHUR, KATE
Source :: Advertising Age. May 2, 2005, Vol. 76 Issue 18, 8
Publication Year :: 2005
Abstract: Byline: KATE MACARTHUR Can Coca-Cola successfully do a Dew? The world's largest beverage company is briskly working to fill out its product pipeline with diet, non-carbonated and energy drinks, but [...]

Subjects :: Coca-Cola Co. (Atlanta, Georgia) -- Management -- Product introduction
Isotonic beverages -- Product introduction
Soft drink industry -- Management -- Product introduction
Company business management
Advertising, marketing and public relations
Business, general

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