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BRAND PAPERS: When inertia is good
- Source :
- Brand Strategy. May 10, 2005, 30
- Publication Year :
- 2005
-
Abstract
- Inertia isn't always bad. Caroline Whitehill explains how, with some close analysis, brands can manage consumers' inertia more effectively In the world of marketing, inertia is bad. It is often [...]
Details
- Language :
- English
- ISSN :
- 09659390
- Database :
- Gale General OneFile
- Journal :
- Brand Strategy
- Publication Type :
- News
- Accession number :
- edsgcl.132341606