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MARKETING: Building consumer trust is the secret of success

Authors :
Mitchell, Alan
Source :
Marketing Week. May 12, 2005, p36
Publication Year :
2005

Abstract

Developing customer equity doesn't require rocket science, just honesty, trust and an ability to look beyond making an immediate profit, says Alan Mitchell Pick up any annual report and see […]

Subjects

Subjects :
Customer relationship management -- Methods
Customer relationship management

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.132453504

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Authors Abstract Subjects Details