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THE PRICE IS RIGHT; WHAT MAY SEEM LIKE AN EASY FORMULA IS ACTUALLY A TOUGH EQUATION FOR BRANDS LOOKING TO TAP INTO THE NEW ACCESSIBLE-LUXURY MOVEMENT
- Source :
- Footwear News. May 16, 2005, 8
- Publication Year :
- 2005
-
Abstract
- NEW YORK -- Lower the price, but increase the perceived value. The idea seems so simple, it's no wonder so many brands have tried their hand at the accessible-luxury category. [...]
- Subjects :
- Cole Haan -- Product information
Cole Haan -- Management
Coach Leatherware Company Inc. -- Product information
Coach Leatherware Company Inc. -- Management
Product management -- Forecasts and trends
Consumer goods industry -- Product information
Consumer goods industry -- Management
Footwear industry -- Product information
Footwear industry -- Services
Footwear industry -- Management
Market trend/market analysis
Company business management
Business
Fashion, accessories and textiles industries
Subjects
Details
- Language :
- English
- ISSN :
- 0162914X
- Database :
- Gale General OneFile
- Journal :
- Footwear News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.132539733