How to get the best results from alliances: the secret to good alliances is simplicity both in terms of collaboration and strategic autonomy. A simple matrix is proposed in this article

Authors :: Dussauge, Pierre
Garrette, Bernard
Mitchell, Will
Source :: European Business Forum. Autumn, 2000 Issue 3, p41, 6 p.
Publication Year :: 2000
Abstract: Alliances with other companies are an integral part of corporate life. No matter what industry or country, alliances are essential tools by which companies reduce costs and gain access to [...]

Subjects :: Strategic alliances (Business) -- Forecasts and trends
Strategic alliances (Business) -- Analysis
Market trend/market analysis
Business
Business, international
Economics

Tools