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Fast food: sating the fierce appetite for ads
- Source :
- ADWEEK Eastern Edition. Jan 11, 1993, Vol. 34 Issue 2, p28, 5 p.
- Publication Year :
- 1993
-
Abstract
- Fast food purveyors advertise heavily, producing hundreds of spots a year to keep pace with rapid product changes. This product category features some of the funniest ads in the business. Four agencies are notable for their fast-food campaigns. The agencies and their brands are D'Arcy Masius, Benton and Bowles, Burger King; Earle Palmer Brown, Roy Rogers; Scharbo & Co, Longhorn Steaks; and Cliff Freeman & Partners, Little Caesars. Their campaigns are described.<br />The fast-food category has a voracious appetite for advertising, binging on sometimes hundreds of spots each year. It is heavily retaft- and new-product oriented, pushing bargains like 99-cent hamburgers, and [...]
- Subjects :
- D'Arcy Masius Benton and Bowles Inc. -- Management
Earle Palmer Brown and Associates Inc. -- Management
Scharbo and Company -- Management
Cliff Freeman and Partners -- Management
Advertising campaigns -- Management
Fast food restaurants -- Advertising
Advertising, marketing and public relations
Business, general
Subjects
Details
- ISSN :
- 01992864
- Volume :
- 34
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.13339297