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Finding ways to build your market share

Authors :
Chen, Helen
Bolocan, David
Source :
PC World. December, 1992, Vol. 10 Issue 12, pL6, 6 p.
Publication Year :
1992

Abstract

Use this regression model to pinpoint winning marketing strategies. Whether your company sells laundry detergent, computers, or long-distance telephone services, measuring the effect of advertising, pricing, and other factors on […]

Details

Language :
English
ISSN :
07378939
Volume :
10
Issue :
12
Database :
Gale General OneFile
Journal :
PC World
Publication Type :
Periodical
Accession number :
edsgcl.13472524